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Reference Databases E-Journals Websites Statistics

Reference and other materials:

Advertising Red Books (Electronic Resource)

Goodrum, Charles and Dalrymple, Helen. Advertising in America: The first 200 years.

New York: Harry N. Abrams, 1990. Anschutz folio HF5813.U6 G64 1990

Jorgensen, Janice, ed. Encylopedia of Consumer Brands. Detroit: St. James Press, 1994.

Anschutz Ref HF5415.3 .E527 1994

Lifestyle marketplanner. (Print source). Anschutz Ref HF5415.33.U6 L54

McDonough, John and Egolf, Karen, eds. The advertising age encyclopedia of advertising.
New York: Fitzroy Dearborn, 2003. Anschutz Ref HF5803 .A38 2003

Stevenson, Heon. American Automobile Advertising, 1930-1980: An Illustrated History. McFarland, 2008.

Databases:

ABI/INFORM - Provides abstracts of articles on business and management from U.S. and international professional publications, academic journals, and trade magazines, and regional business publications. Full-text articles are available for a significant portion of journals indexed.

Business & Company Resource Center (Gale) - Provides business and industry content in the following areas: periodical articles, news articles, and press releases; detailed information for domestic and international companies and associations, including information on corporate hierarchical structures; investment reports; corporate chronologies and company histories; brands and product information; industry and company rankings; financial overviews; industry overviews; HR Law Case Digests.

Business source premier - This database provides full text from more than 7,400 scholarly business journals (over 1,100 are peer-reviewed) and periodicals covering management economics, finance, accounting, international business and more. Business Source Premier contains full text from the world's top business journals and is particularly strong in both management and marketing, including Harvard Business Review and California Management Review. The database also holds country economic reports from the EIU, DRI-WEFA, ICON Group and CountryWatch. Business Source Premier contains expanded indexing and abstract backfiles for 300 top scholarly business journals dating back to 1965, or the first issue published (whichever is more recent). Additional full text, non-journal content includes market research reports, industry reports from Datamonitor, country reports, company profiles and SWOT analyses.

Factiva - Provides worldwide full text coverage of local and regional newspapers, trade publications, business newswires, press release wires, media transcripts, news photos, business-rich Web sites, investment analyst reports, market research reports, country and regional profiles, company profiles, historical market data. Includes current full text access to Wall Street Journal.

E-Journals:

Advertising Age - Trade publication. Reports on all aspects of advertising, including interactive media, marketing research, sales promotion, and brand management.

Advertising Forecast - Academic/Scholarly. Publishes diverse points of view about advertising, both pro and con, with the goal of fostering a better understanding about the role of advertising.

Adweek - Trade publication . Articles, news, and product information about the advertising and marketing industry.

Brandweek – Trade publication. Contains news briefs, trends, new campaigns and promotions, and new product news on marketer/retailer relationships, successful media strategies, agency/client relationships, and global marketing.

Consumption Markets & Culture – Academic/Scholarly. Focuses on consumerism & the markets as the site of social behaviour & discourse.

Electronic Advertising & Marketplace Report – Trade publication. Provides news, analysis, and opinion for the exploding business of electronic advertising, shopping and commerce.

Entertainment, Media and Advertising Market Research Handbook – Trade publication. Contains information about Sales & Marketing.

European Advertising & Media Forecast - Trade publication. Presents data, forecasts and expert analyses covering advertising expenditures and media developments in 22 countries.

Global Advertising – Trade publication. A resource of information on key vertical markets. This industry profile identifies market size, competitive landscape and provides forecast data of market performance.

Interactive Advertising and Branding News – Trade publication. Provides news, analysis, and opinion for the exploding business of electronic advertising, shopping and commerce.

International Journal of Advertising - Academic/Scholarly. Aimed at both academics and practitioners. It is international in scope and covers a wide range of advertising and marketing issues, including: advertising technologies, role of the media, market sectors, advertising effectiveness, agency relationships and marketing.

Journal of Advertising - Academic/Scholarly. Contributes to the development of advertising theory and its relationship to advertising practices and processes.

Journal of Advertising Research – Trade publication. Seeks to act as a research and development tool for professionals in all areas of marketing including media, research, advertising and communications.

Journal of Consumer Culture - Academic/Scholarly. Publishes debates and explorative articles focusing on modern consumer culture and its globalizing tendencies. The journal will be a central research forum for scholars across the social sciences and humanities.

Journal of Consumer Psychology – Academic/Scholarly. Publishes original data and theoretical, methodological and review papers on the role of advertising in consumer psychology, the development and change of consumer attitudes, choice and decision processes.

Journal of Consumer Research – Academic/Scholarly. Focuses on scholarly research aimed at describing and explaining consumer behavior, in the broadest sense of that term.

Journal of Current Issues and Research in Advertising – Trade publication. Aims at advancing state-of-the-art in advertising theory, practice, and current developments. Also features complete reports of original theoretical research.

Journal of Interactive Advertising - Academic/Scholarly. Designed to promote our understanding of interactive advertising, marketing & communication in a changing world.

Journal of Marketing Communications – Academic/Scholarly. Devoted to publishing research papers and information articles on all aspects of marketing communications and promotion management.

MediaWeek - Trade publication. Articles, commentary, interviews, profiles, special reports, advertising layouts, television programming and timely news of note aimed at executives and managers in television, radio, cable and magazines.

Min’s Advertising Report - Trade publication. Contains information on advertising; advertising, marketing and public relations.

Quarterly Survey of Advertising Expenditure - Trade publication. Provides accurate, up-to-date and detailed analysis of advertising expenditure trends in the UK.

Websites:

Ad*Access http://scriptorium.lib.duke.edu/adaccess - images and database information for over 7,000 advertisements

Ad Flip http://www.adflip.com – provides thumbnails of ads by decade. Must join ($) to order ads.

Adforum.com http://www.adforum.com - Focuses on the global advertising industry. Subscription with some free access and a searchable database.

Advertising Age http://adage.com/datacenter - Information about leading companies in the advertising industry.

Duke University Digital Collections: Emergence of Advertising in America 1850-1920 http://library.duke.edu/digitalcollections/eaa/ - Presents over 9,000 images, with database information, relating to the early history of advertising in the United States.

Duke University Digital Collections: Medicine and Madison Avenue http://scriptorium.lib.duke.edu/mma - presents images and database information for approximately 600 health-related advertisements printed in newspapers and magazines.

Gallery of Graphic Design http://graphic-design.tjs-labs.com/index.php - Index of select ads, 1930 - 1969.

History of Advertising Trust http://www.hatads.org.uk/ - Large archive of British advertising.

Library of Congress: American Memory http://memory.loc.gov/ammem/index.html - Presents six browsable collections.

Museum of Broadcast Communications http://archives.museum.tv/ - Searchable archive of images, commercials, and television/radio broadcasts.

Smithsonian Institution Museum of American History http://americanhistory.si.edu/archives/AC0938.htm - Advertising, marketing, and commercial imagery collections.

The Tin Box: Classic American Magazine Advertisements http://www.thetinbox.com/ - Classic American magazine advertisements.

University of Iowa Advertising Texts http://www.uiowa.edu/%7Ecommstud/resources/adtexts.html - Advertising resources.

Statistical Information:

Fed Stats

Library of Congress, Newspaper & Current Periodical Reading Room, State Government Information

U.S. Census Bureau, 2009 Statistical Abstract

U.S.A. Gov

Julie Petr, Liaison to Journalism and Mass Communications updated 12/2008